Monitor Your Online Reputation: 5 FREE Tools

“Protect Your Reputation With At Least A Couple Of These FREE Tools”

1. Google

Google for reputation management Google Alerts are email updates of the latest relevant Google results based on your choice of query or topic. You can subscribe to each alert through email and RSS. The alerts track blog posts, news articles, videos and even groups. Set a “comprehensive alert,” which will notify you of stories, as they happen, for your name, your topic, and even your company.

2. Twitter

Twitter messages (tweets) move at the speed of light, and if you don’t catch them they will spread like a virus. Using Twitter search, you can locate any instances of your name and decide whether you want to tweet back or ignore them. It really depends on the context and meaning of the tweet.

Conduct a search for your name, your company’s name, or various topics you’re interested in and then subscribe via RSS. Twilert is another site that offers tools you can use to receive email alerts of whatever you want to keep tabs on in the twitterverse.

3. FriendFeed

FriendFeed is a social aggregator. You have the ability to take all of your social accounts, such as YouTube, Delicious, Twitter, blog, and Flickr, and pull them together into a single (Friend) feed. You can conduct searches on your brand throughout all social networks at once using this search engine.

Aside from learning about the latest video or tweet related to your topic, you can analyze comments that people make under them. FriendFeed users tend to favorite and comment on what you share and tracking it will become more important as this service grows in population.

4. Social search

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. It allows you to track mentions of your brand across all of these areas.

The results are aggregated from the top social media sources, such as Flickr, YouTube, Digg, Delicious, Twitter and more. Like the other services, you can subscribe to your results by RSS or email.

5. Your Network

social sites and reputationA lot of people overlook a strong network when it comes to monitoring their brands. If you have a robust network, especially people in your industry who observe the same keywords as you, then you will receive important updates without even asking for them.

I get updates for just about everything now, including Facebook messages stating that I misspelled a word in my blog post and email messages pointing to an article I was referenced in. If you concentrate on building relationships, you won’t miss a beat, even if you want to!

Putting it all together

There are paid services online that will help to keep track of your reputation.  And you can also hire someone to help you with your reputation management efforts.

But if you’re going to manage it personally, then select which tools you want to use in your brand reputation management system and set the proper RSS or email alerts.  Choose whether to do it for your name, company or topic, and then set a schedule for when you want to check your status.

Will you do it once a day or once a week? If you participate in the online world at all you need to pay attention your online brand more often.  And you still need to regularly if you don’t actively engage online since others will still talk about you anyway.

Googling your name is not nearly enough.  In order to prevent fires from spreading, or even to know there is a fire, you have to take control and stay on top of your reputation.

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